Tag Archives: shopping

The Evolution Of A Brand

Juicy C

Remember the days ol’, where women, young and old alike, laden with big square sunglasses, a sequin bag the size of a water buffalo, and occasionally, a dog inside the bag roamed the streets? Ah yes, but lest we forgot the most important part of this spectacle: the giant “Juicy” encumbered across the rear end of a hot pink velour sweat suit. Although it has been years since such game has been widely seen, we are still somewhat confused as to why the words “velour” and “sweat suit” ever appeared in the same phrase, piled right on top of one another.

Now what the hell is she talking about? You must be asking yourself this. I know you probably are assuming that I am talking about Juicy Couture, but why? I think that the majority of millennial’s have this image seared into their minds, turning into what we should expect from this brand. But it’s been years since the popularity of this trend, perhaps even a decade has passed since this has been a normal sight. But, like any young, naïve, optimistic girl, I have faith that like people, brands can change and evolve into something better. After all, we all like to assume that we are better people then we were yesterday, right? On a rare occasion, this optimistic nature transforms into a reality and personally, I see this validated in Juicy Couture, as a brand.

Every human goes through their awkward tween age years (yes, I did in fact mean “tween”), and at some point, there is a coming of age. Over the past few years, Juicy Couture has done just that. They have moved away from fuzzy fabrics and moved towards more adult, work-place friendly textiles. They’ve gone past full-on PINK, to a color palate that anyone can really wear, and not look like a total drab. Even though there is an overwhelming amount of pastel involved in their marketing, it manages to appear edgy and of-the-moment, unlike in the past, where our patience was wearing thin of what they were offering us. Even since 2012, Juicy Couture’s look books have been published alongside fashion shows by the likes of Stella and Dior, pretty impressive for having such a history.

I love success stories- I love the underdog coming out on top (who doesn’t?) or the person proving that the reputation they have been given is actually wrong. Although Juicy does sell sweatpants to those who refuse to move forward in time, sometimes all it takes is giving something we thought was outdated and cliché a second chance- like LA Gears. Just kidding, don’t give those a second chance.

Is there a brand you love that has had a total turn around?

Bests,

Jillian Ouellette

P.S.- What would change mean if you didn’t give an ode to the past every once in a while? Case in point. Kind of chic though, right?

Leave a comment

Filed under Thoughts

Funny Feelings: Vintage Swimsuits

swim 11950’s Swimsuit

swim 2

1950’s Bikini

swim 3

1970’s Bikini

swim 4Inside of 1950’s Swimsuit

I know that the majority of men in my life will disagree with what I’m about to talk to you about. The scantily clad bathing suits that the line the beaches, swimming pools, and wherever the hell else you wear one are not doing women justice. *Gasp*. Of course, modern swimsuits are now made with as little fabric as possible and sold, in many cases, for the highest profit possible. For such a minimal functioning clothing item, we sure do spend a lot of time and money on them, when in the majority of cases, they are not very flattering and we only spend 3 or 4 months a year wearing them (that depends on where you live… I guess). Anyways, here’s a few reasons I think that vintage swimsuits are the jam.

1. Fabric- Modern bikinis are composed of spandex and Lycra. Know, I find these fabrics to be incredibly useful at times, but I do have some qualms with them. They are meant to stretch in large proportions, this means that the garments made with them have a lot of leeway when it comes to structure. Sizing is no longer taken into great account because of the freedom given by the fabric. A majority of vintage swimwear is made out of cotton, taking sizing into greater account. Like in picture one, 1950’s Swimsuit, holy moly.

2. Structure- Anyone who purchase, wears, or admires vintage clothes understands that clothes from different time periods are made to fit women in those time periods.  The baggy silouhette of the 1920’s and the nipped waist of the 50’s are all indicative to this gesture. A large portion of vintage swimwear is sewn like an exoskeleton, it keeps everything in place and emphasizes all the good stuff. This is seen in the last photo on Inside of 1950’s Swimsuit on Etsy.

3. Design- I feel that I don’t need to explain myself. The glamour that comes from these suits is enough to make anyone feel about themselves when wearing one of these.

These are some of the things I try to take into account when I sew for myself and I sew for Showboat Clothing.

Feel free to comment, I’d love to hear your thoughts!

Cheers,

Jillian Ouellette

Leave a comment

Filed under Inspiration

Black and White and (Maybe a Pop of Color) Allover

FotoFlexer_Photo

For someone who is particularly good with drastic change, I’m a major creature of habit. I’ve gone from living in Reno, NV with a population of 300,000, to living in Shanghai, China, with a population of 19 million, effortlessly. I’ve gone from having amplified red hair for five years, to having blonde the next day without a flinch. But my wardrobe? That’s a whole different story. While my style and clothes are constantly evolving, I tend to stick to similar styles.

For the longest time I was really pushing the black and white stripe/polka dot/ and cheetah print threshold.  Actually, I still am. The other day while shopping, I managed to go into the fitting room with four pairs of black and white pants, and come out with two being winners. I felt like a shmuck having to explain to my mother  “but this one is a trouser and this one is a pair of jeans,” *Ok, Jillian*.  Personally, I see nothing wrong with this, a little redundant maybe, but I remain enthusiastic none-the-less.

I’m becoming a firm believer that having an eye for a specific thing adds for a little more consistency in your life. For the most part, I am a consistent person. My reaction, thoughts, and attitudes towards things are relatively predictable. My clothes and the objects that surround me are of the same bird.  Going outside of my norm is healthy, but only to certain extent. At some point, you’re no longer dressed like yourself, your dressed like some uncomfortable looking doppelganger of yourself that probably shouldn’t have left the house. So perhaps having a wardrobe filled with bold patterns and monochromatic colors adds to my being consistent? After all, a polka dot never hurt anybody, right?

Do you find yourself buying the same stuff over and over?

Cheers,

Jillian Ouellette

Leave a comment

Filed under Thoughts

Funny Feelings: Silk Kimonos

Silk kimono 2PrettyLittleWorldVtg

 

Kimono 1PrettyLittleWorldVtg

 

Kimono 3Noir Ohio Vintage

There are many things on my ever-growing “Want List.” I have to be real with myself though: I’m a broke a** college student (wah! Poor me, right?) and will not be obtaining half of the things I really want, any time in the near future. But a girl can dream, right?

Because of this intense lust for the, slightly obtainable but still oh-so-far-away, objects of my desire, I put together a list of the ten million things on my wish list, within specific categories. This weeks- none other than vintage silk kimonos! Exactly what every girl wants, right? Right. I imagine myself twirling around in a circle in all of these bad boys- just like a real housewife of ATL – Gone with the Wind Fabulous.

But on a serious note, these garments are truly beautiful and the craftsmanship used to make such garments is unmatched to anything that can be store-bought now-a-days.  The material, one can assume, is top of the line, and even after years of wear, the colors are still vibrant and rich.

 

Would you rock one of these?

1 Comment

Filed under Inspiration

Who is the Showboat Clothing Girl?

Source: WeHeartIt

Source: WeHeartIt

I’d like to be able to say that Showboat Clothing is a direct extension of myself. While I believe this sincerely, there is definitely as less shallow aspect, and a lot more to it.  I started sewing and selling the garments I make for a simple reason; because I believe in them. I think that a girl has the power to dictate her self-image to others and herself, simply through what she wears. Confidence and personality can all be translated through a simple piece of clothing, but there is one issue, fashion is fast. Literally. We all know that it changes and shifts all the time and what we have access to is cheap and likely won’t last through more than two washes.

This is where the concept behind Showboat Clothing comes into play. While the cost of an item won’t be the same as a big box retailer, each piece is hand-made with the care that is often overlooked by many larger companies.  That’s what I love about the Showboat Clothing girl, they genuinely love owning a piece of clothing that they will keep for several years to come and every time they wear it, they’ll love it even more.

This girl is a trendsetter. She understands that taking risks in life is vital to their success in everything from their career, to fashion. The Showboat Clothing girl is on it. Quite frankly, they’re the bad ass who understands that you are what you wear. They just happen to wear the coolest stuff ever.

Leave a comment

Filed under Showboat Clothing