Tag Archives: Business

The Evolution Of A Brand

Juicy C

Remember the days ol’, where women, young and old alike, laden with big square sunglasses, a sequin bag the size of a water buffalo, and occasionally, a dog inside the bag roamed the streets? Ah yes, but lest we forgot the most important part of this spectacle: the giant “Juicy” encumbered across the rear end of a hot pink velour sweat suit. Although it has been years since such game has been widely seen, we are still somewhat confused as to why the words “velour” and “sweat suit” ever appeared in the same phrase, piled right on top of one another.

Now what the hell is she talking about? You must be asking yourself this. I know you probably are assuming that I am talking about Juicy Couture, but why? I think that the majority of millennial’s have this image seared into their minds, turning into what we should expect from this brand. But it’s been years since the popularity of this trend, perhaps even a decade has passed since this has been a normal sight. But, like any young, naïve, optimistic girl, I have faith that like people, brands can change and evolve into something better. After all, we all like to assume that we are better people then we were yesterday, right? On a rare occasion, this optimistic nature transforms into a reality and personally, I see this validated in Juicy Couture, as a brand.

Every human goes through their awkward tween age years (yes, I did in fact mean “tween”), and at some point, there is a coming of age. Over the past few years, Juicy Couture has done just that. They have moved away from fuzzy fabrics and moved towards more adult, work-place friendly textiles. They’ve gone past full-on PINK, to a color palate that anyone can really wear, and not look like a total drab. Even though there is an overwhelming amount of pastel involved in their marketing, it manages to appear edgy and of-the-moment, unlike in the past, where our patience was wearing thin of what they were offering us. Even since 2012, Juicy Couture’s look books have been published alongside fashion shows by the likes of Stella and Dior, pretty impressive for having such a history.

I love success stories- I love the underdog coming out on top (who doesn’t?) or the person proving that the reputation they have been given is actually wrong. Although Juicy does sell sweatpants to those who refuse to move forward in time, sometimes all it takes is giving something we thought was outdated and cliché a second chance- like LA Gears. Just kidding, don’t give those a second chance.

Is there a brand you love that has had a total turn around?

Bests,

Jillian Ouellette

P.S.- What would change mean if you didn’t give an ode to the past every once in a while? Case in point. Kind of chic though, right?

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Sewing with a Sense of Humor

I don’t want to use the term “as of late,” because this problem has been going on for quite some time now… I can’t stop purchasing food fabric and I can’t imagine it stopping anytime soon.

If you’ve looked at my Etsy store, Showboat Clothing, you might have seen this: Les Frites Bustier Bra Top. It’s gotten it’s fair share of recognition on Tumblr, and girls all over the world are wearing one with a “yeah, I’m wearing French fry attitude,” (because that is a totally normal attitude, right?). But aside from the bustier, I keep managing to take it a step further. Evidence A: French fry shorts.

Fry

Now, this might all seem a little silly to you, that’s because it is. In the best way possible, of course.  Why did I decide to make a pair of high-waisted tap shorts? Aside from a killer fabric pattern, they have a sense of humor, and most importantly, they have character.  Every time I wear something as interesting as these bad boys, people can’t help but talk about them with me. Even the ice cream sandwich bandeau I made for my friend can come off as silly, but incredibly original.

Ice Cream Sandwich

The responses towards the use of such fabrics for garments has been up and down, especially on the internet where people tend to be a little more critical and have an opinion about E-V-E-R-Y-T-H-I-N-G.  When people say “is it weird that I want to wear this?”, the automatic response I think to myself is “why the hell would that be weird?” That’s the beauty of clothes, you get to identify with whatever you feel suits you best. Whether it be a polka dot skirt or an ice cream sandwich bandeau, it is uniquely you and uniquely a reflection of your personality. The clothes I choose to make stems from the fact that the world can be a harsh place and that people have a tendency to be a bit cynical, French fry shorts are just an opportunity to make yourself smile in an outrageous fashion. Besides, where else are you going to find something as wild unless you sew it yourself?

How do your clothes reflect your personality?

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Filed under Showboat Clothing