Category Archives: Thoughts

The Evolution Of A Brand

Juicy C

Remember the days ol’, where women, young and old alike, laden with big square sunglasses, a sequin bag the size of a water buffalo, and occasionally, a dog inside the bag roamed the streets? Ah yes, but lest we forgot the most important part of this spectacle: the giant “Juicy” encumbered across the rear end of a hot pink velour sweat suit. Although it has been years since such game has been widely seen, we are still somewhat confused as to why the words “velour” and “sweat suit” ever appeared in the same phrase, piled right on top of one another.

Now what the hell is she talking about? You must be asking yourself this. I know you probably are assuming that I am talking about Juicy Couture, but why? I think that the majority of millennial’s have this image seared into their minds, turning into what we should expect from this brand. But it’s been years since the popularity of this trend, perhaps even a decade has passed since this has been a normal sight. But, like any young, naïve, optimistic girl, I have faith that like people, brands can change and evolve into something better. After all, we all like to assume that we are better people then we were yesterday, right? On a rare occasion, this optimistic nature transforms into a reality and personally, I see this validated in Juicy Couture, as a brand.

Every human goes through their awkward tween age years (yes, I did in fact mean “tween”), and at some point, there is a coming of age. Over the past few years, Juicy Couture has done just that. They have moved away from fuzzy fabrics and moved towards more adult, work-place friendly textiles. They’ve gone past full-on PINK, to a color palate that anyone can really wear, and not look like a total drab. Even though there is an overwhelming amount of pastel involved in their marketing, it manages to appear edgy and of-the-moment, unlike in the past, where our patience was wearing thin of what they were offering us. Even since 2012, Juicy Couture’s look books have been published alongside fashion shows by the likes of Stella and Dior, pretty impressive for having such a history.

I love success stories- I love the underdog coming out on top (who doesn’t?) or the person proving that the reputation they have been given is actually wrong. Although Juicy does sell sweatpants to those who refuse to move forward in time, sometimes all it takes is giving something we thought was outdated and cliché a second chance- like LA Gears. Just kidding, don’t give those a second chance.

Is there a brand you love that has had a total turn around?

Bests,

Jillian Ouellette

P.S.- What would change mean if you didn’t give an ode to the past every once in a while? Case in point. Kind of chic though, right?

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Black and White and (Maybe a Pop of Color) Allover

FotoFlexer_Photo

For someone who is particularly good with drastic change, I’m a major creature of habit. I’ve gone from living in Reno, NV with a population of 300,000, to living in Shanghai, China, with a population of 19 million, effortlessly. I’ve gone from having amplified red hair for five years, to having blonde the next day without a flinch. But my wardrobe? That’s a whole different story. While my style and clothes are constantly evolving, I tend to stick to similar styles.

For the longest time I was really pushing the black and white stripe/polka dot/ and cheetah print threshold.  Actually, I still am. The other day while shopping, I managed to go into the fitting room with four pairs of black and white pants, and come out with two being winners. I felt like a shmuck having to explain to my mother  “but this one is a trouser and this one is a pair of jeans,” *Ok, Jillian*.  Personally, I see nothing wrong with this, a little redundant maybe, but I remain enthusiastic none-the-less.

I’m becoming a firm believer that having an eye for a specific thing adds for a little more consistency in your life. For the most part, I am a consistent person. My reaction, thoughts, and attitudes towards things are relatively predictable. My clothes and the objects that surround me are of the same bird.  Going outside of my norm is healthy, but only to certain extent. At some point, you’re no longer dressed like yourself, your dressed like some uncomfortable looking doppelganger of yourself that probably shouldn’t have left the house. So perhaps having a wardrobe filled with bold patterns and monochromatic colors adds to my being consistent? After all, a polka dot never hurt anybody, right?

Do you find yourself buying the same stuff over and over?

Cheers,

Jillian Ouellette

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